The Ultimate SEO Checklist [2018 Edition]

Want to get more traffic, links and shares of your website content? Get my free 25-Point SEO Checklist, updated for 2018!
SEO Checklist

I'll walk you through:

  • check
    My exact SEO Audit list that allows you to perform an in-depth analysis of a website. This way you know exactly how to set the right SEO strategy from the beginning.
  • check
    The right tools, plugins and sites to help you audit your site, so you can start getting search engine traffic sooner!
  • check
    How to crawl your website just like the biggest search engines do, and understand how Google and Bing sees your site.
  • check
    The most important element of SEO for a local business that most people just skip over.
  • check
    ...and much more.
  • 1
    Does your site have a unique email address?
  • 2
    Is Google Analytics installed?
  • 3
    Is Google Search Console installed?
  • 4
    Is Bing Webmaster Tools installed?
  • 5
    If your site is built with WordPress, do you have an SEO plugin like Yoast or SEO Ultimate installed?
  • 6
    Check Google Search Console for crawl errors.
  • 7
    Run a crawl of your site using the Screaming Frog SEO Spider. Look for 302 redirects, 404 not found and any other technical errors.
  • 8
    Use the crawl report to identify pages that are missing title tags or meta descriptions.
  • 9
    Check the crawl report to find pages with title tags that are over 65 characters long.
  • 10
    Check the crawl report to find pages with meta descriptions over 160 characters long.
  • 11
    Check the crawl report to find pages that are missing or duplicate H1 and H2 tags.
  • 12
    Is there enough search engine friendly text on your main web pages? There should be at least 250 words of content on these pages, for search engines to understand the topic and context in relation to the other pages on the site.
  • 13
    Check your crawl report again. Are there any images that are missing ALT tags? These should be a brief description of what the image is.
  • 14
    Do the main pages of the site include links to other pages of the website?
  • 15
    Are you contributing valuable content to blogs within your industry?
  • 16
    Check to find duplicate content within your site.
  • 17
    Make sure the URLs on your site are short and organized in relevant subfolders.
  • 18
    How’s your site speed? Check it with the Google PageSpeed Insights tool.
  • 19
    Have you created an XML sitemap? Use or the Google XML Sitemaps WordPress plugin.
  • 20
    Submit your XML sitemap to Google Search Console and Bing Webmaster Tools.
  • 21
    Does your website have a Robots.txt file?
  • 22
    If you have a local business, have you claimed it in Google Maps?
  • 23
    Have you created a Robots.txt file and submitted it in Google and Bing Webmaster Tools?
  • 24
    How does your website look on mobile devices? Use this Google tool to test it.
  • 25
    How does  brand rank in Google and Bing for its own name? Any negative reviews or bad press that may need an ORM campaign to clean up?
Click Here to Leave a Comment Below 0 comments